Zara Baker
San Diego, California
Overview
Zara is a former scientist and 18-year healthcare executive bridging the gap between complex innovation and large-scale commercial success. Operating at the intersection of healthcare and digital technology, Zara has influenced more than $1B in enterprise value for global healthcare leaders. Her clients include global conglomerates such as Pfizer, AstraZeneca, Takeda, and Novartis, as well as 20+ high-growth biotech and digital health startups. With a foundation in Biology, Digital Media, Artificial Intelligence, and Health & Wellness from elite institutions such as MIT, Harvard Medical Sch
About
Zara is a former scientist and 18-year healthcare executive bridging the gap between complex innovation and large-scale commercial success. Operating at the intersection of healthcare and digital technology, Zara has influenced more than $1B in enterprise value for global healthcare leaders. Her clients include global conglomerates such as Pfizer, AstraZeneca, Takeda, and Novartis, as well as 20+ high-growth biotech and digital health startups. With a foundation in Biology, Digital Media, Artificial Intelligence, and Health & Wellness from elite institutions such as MIT, Harvard Medical School, and Edinburgh Business School, Zara de-risks innovation for boards and founders by aligning breakthrough science to stakeholder and market needs, accelerating the path from clinical validation to category-defining market leadership. Over her career, she has spearheaded the launch of 50+ products in the pharma, biotech, diagnostic, medtech, and digital health sectors across the U.S. and international markets. Driven by the belief that even the most brilliant science requires a powerful narrative to achieve real-world impact, she ensures that life-changing innovations and therapies achieve the adoption necessary to transform patient outcomes. Core Capabilities: Commercial & GTM Strategy: Commercial & growth strategy that turns scientific innovation into sustainable revenue across the portfolio, including brands, products, and the pipeline. Multistakeholder Engagement Ecosystem: Translating complex science and care models into clear, credible value stories that align investors, regulators, HCPs, partners, and patients around your offering. AI-Enabled Omnichannel Marketing: Building AI‐enabled, compliant digital ecosystems that unify marketing with patient and HCP engagement into one high‐performance omnichannel engine. Executive Stewardship & Digital Readiness: Guiding executives and founders through the shift from traditional, intuition‐led decision‐making to confident, digitally fluent, and AI‐informed leadership.