Articles
Insights on fractional revenue leadership
August 6, 2026
When to Hire a Revenue Operations Consultant (vs. Build In-House)
When should you hire a revenue operations consultant vs. build in-house? The triggers, the consultant vs. fractional vs. full-time tradeoffs, and what it costs.
August 5, 2026
What Is a Fractional VP of Sales?
A fractional VP of Sales is a part-time sales leader who builds process, coaches reps, and hits a number. Here is what they do day to day, how they compare to a CRO, and when to hire one.
August 5, 2026
What Is Revenue Operations? RevOps Explained for B2B
What is revenue operations? A plain-English explainer of what RevOps owns, why it emerged, how it differs from sales ops, and when a B2B company needs it.
August 4, 2026
What Is a Fractional CRO? Definition, Cost, and When to Hire
A fractional CRO is a part-time Chief Revenue Officer who owns sales, marketing, and customer success alignment. Here is what they do, what they cost, and when to hire one.
August 4, 2026
What Is a Fractional CSO? The Chief Sales Officer Role Explained
A fractional CSO is a part-time Chief Sales Officer who owns the entire sales organization -- process, quota, and comp. Here is how the role works, who it fits, and what it costs.
August 3, 2026
SaaS Go-to-Market Strategy: A Step-by-Step Playbook
A step-by-step SaaS go-to-market strategy playbook covering PLG vs sales-led vs hybrid, motion selection by ACV, funnel metrics, and land-and-expand.
August 3, 2026
What Is a Fractional CGO? The Chief Growth Officer Role Explained
A fractional CGO is a part-time Chief Growth Officer who owns growth across the full customer lifecycle. Here is what the role covers, how it differs from a CMO and CRO, and what it costs.
August 2, 2026
How to Become a Fractional Executive: A Practical Guide
How to become a fractional executive: decide if it fits, build a client portfolio, set rates, handle contracts, and generate a steady pipeline of engagements.
August 2, 2026
Medical Device Go-to-Market Strategy
A medical device go-to-market strategy guide covering FDA regulatory gating, reimbursement and payer strategy, KOLs, clinical evidence, and hospital procurement.
August 1, 2026
How Much Does a Fractional CRO Cost? Pricing Models Explained
Fractional CRO cost typically runs $8,000 to $25,000 per month depending on stage and scope. Here are the pricing models, rate drivers, and ROI math.
August 1, 2026
How to Become a Fractional CMO
A practical guide on how to become a fractional CMO: qualifications, positioning, pricing your retainer, finding first clients, and building a full book.
July 31, 2026
Fractional Executive Rates: Retainer, Hourly, and Project Benchmarks
Benchmark fractional executive rates across CRO, CMO, CSO, CGO, and VP roles -- retainer bands, the three engagement models, and pricing red flags.
July 31, 2026
Go-to-Market Strategy Template: A Worked B2B Example
A go-to-market strategy template with a filled-in B2B SaaS example covering ICP, positioning, pricing, channels, sales motion, launch plan, and metrics.
July 30, 2026
Fractional CMO Salary and Hourly Rates: What They Earn
There is no fractional CMO salary -- they earn retainers of $5k-$20k/mo or $200-$400/hr. Here is what that annualizes to and what moves the rate.
July 30, 2026
Fractional Executive Jobs: Where to Find Them and How to Land Them
Where fractional executive jobs actually come from -- network, directories, referrals, communities -- and how to position yourself to land steady inbound.
July 29, 2026
Fractional CMO for Fintech
A fractional CMO for fintech must balance B2B and B2C dynamics, market trust inside regulation, engineer growth loops, and enforce CAC discipline -- here is what to look for.
July 29, 2026
Fractional CMO for SaaS: What to Look For
A fractional CMO for SaaS should read your PLG-versus-sales-led motion, own PQL and net revenue retention, and tie marketing to ARR -- here is what to look for.
July 28, 2026
B2B Go-to-Market Strategy: A Framework That Works
A reusable B2B go-to-market strategy framework covering segmentation, ICP, value proposition, channel strategy, sales motion, and measurement.
July 28, 2026
Fractional CMO for Financial Services
A fractional CMO for financial services must market inside compliance guardrails, build trust over long consideration cycles, and lead with credibility -- here is what to look for.
July 27, 2026
B2B Fractional CMO Services: How the Model Works
B2B fractional CMO services deliver senior marketing leadership part-time. Here is what's included, how engagements are structured, and how to evaluate agency vs independent vs marketplace.
July 27, 2026
Building a Revenue Team at $5M-$10M ARR: Roles, Sequence, and Priorities
At $5M-$10M ARR, you need a revenue team -- not just a sales team. Here is the framework for role sequencing, when to add marketing leadership, and the team size benchmarks that matter.