Yvonne Gaudette
Massachusetts
Overview
Most B2B and service-based businesses don’t stall because they lack talent > they stall because there’s no clear marketing owner at the leadership table. And when that happens, the same patterns show up: inconsistent messaging, slowing leads, tactic-driven execution... and the CEO making marketing decisions by default. Usually what you want is simpler: a more consistent pipeline, and a clear view into what’s actually working (so you can stop guessing). That’s where I come in. I’m Yvonne Gaudette, a Fractional CMO for B2B tech + professional services. I step in as the marketing owner to clar
About
Most B2B and service-based businesses don’t stall because they lack talent > they stall because there’s no clear marketing owner at the leadership table. And when that happens, the same patterns show up: inconsistent messaging, slowing leads, tactic-driven execution... and the CEO making marketing decisions by default. Usually what you want is simpler: a more consistent pipeline, and a clear view into what’s actually working (so you can stop guessing). That’s where I come in. I’m Yvonne Gaudette, a Fractional CMO for B2B tech + professional services. I step in as the marketing owner to clarify positioning, set growth direction, and lead execution across your team and partners—so demand becomes predictable and decisions get easier. What I typically own as your Fractional CMO: • Positioning + messaging decisions (so the right buyers self-select faster) • Growth priorities + campaign direction (what we do next—and what we stop doing) • Conversion paths (how attention turns into pipeline) • Team + partner leadership (so execution isn’t fragmented) • Sales/marketing alignment (proof, objections, handoffs, enablement) • Performance visibility (a simple scoreboard + decision cadence) I use AI and automation to remove busywork—standardizing what should be repeatable (messaging reuse, follow-up, qualification)—so pipeline doesn’t depend on willpower and you don’t need to hire to keep up. LinkedIn inbound pathway If you want LinkedIn to drive more inbound, I offer a done-with-you pathway that helps the right buyers self-select. A few outcomes clients have seen: • 600+ leads from a single strategic trade show • 5x increase in qualified inbound leads in ~90 days • Clearer reporting + a weekly cadence that made performance obvious (what to double down on / what to stop) Who I help: Founder-led B2B tech + professional services companies (2–50 employees) who want clearer messaging, a more consistent pipeline, and the confidence to know what’s working—without adding chaos or headcount. If you want to align strategy, execution, and sales around one demand story: Email: yvonne@fractionalmarketingsolutions.com Book: calendly.com/yvonne-121/30min