Ye Jin
New York, New York
Overview
I build prestige brands that actually make money—and I’ve done it at every stage, from pre-launch startups to post-IPO giants. At Airbnb, I launched Luxe, first domestically in the US, and then internationally, growing lead volume 400% while cutting spend 25%. At Michael Kors, I built a loyalty coalition that drove $50M+ in incremental revenue. At Rebecca Minkoff, I led our Tmall launch into China. At illy, I owned the full US D2C P&L and grew revenue 20% YoY in a mature business, and accomplished 15x ROAS on Amazon. At Google, I learned performance marketing at scale before “growth marketing
About
I build prestige brands that actually make money—and I’ve done it at every stage, from pre-launch startups to post-IPO giants. At Airbnb, I launched Luxe, first domestically in the US, and then internationally, growing lead volume 400% while cutting spend 25%. At Michael Kors, I built a loyalty coalition that drove $50M+ in incremental revenue. At Rebecca Minkoff, I led our Tmall launch into China. At illy, I owned the full US D2C P&L and grew revenue 20% YoY in a mature business, and accomplished 15x ROAS on Amazon. At Google, I learned performance marketing at scale before “growth marketing” and “Big Data” had a name. The throughline: I take brands global. I’ve built go-to-market strategies for the US, EMEA, and China as the operator accountable for the numbers. I’ve led teams of 50+ and managed eight-figure budgets. I know what it takes to build brand love and hit revenue targets.