Yasmin Morrison
Dallas, Texas
Overview
I work with startups and SMBs to set and execute a strong marketing strategy that powers growth. -- MARKETING STRATEGY -- Is your strategy actually a hodgepodge collection of tactics strewn together? When a marketing strategy is wrong-fit, half-baked, or unused, even great execution will net sub-par results. Define a clear top-down strategy that seizes the best opportunities in your market, engages your ideal buyers, and delivers a high ROI on your marketing efforts. We can do this in a half-day strategy session. -- LAUNCH STRATEGY -- As Jeff Walker says, "Business is a succession of l
About
I work with startups and SMBs to set and execute a strong marketing strategy that powers growth. -- MARKETING STRATEGY -- Is your strategy actually a hodgepodge collection of tactics strewn together? When a marketing strategy is wrong-fit, half-baked, or unused, even great execution will net sub-par results. Define a clear top-down strategy that seizes the best opportunities in your market, engages your ideal buyers, and delivers a high ROI on your marketing efforts. We can do this in a half-day strategy session. -- LAUNCH STRATEGY -- As Jeff Walker says, "Business is a succession of launches -- new products, projects, promotions, incentives, partnerships. To succeed you'll need to master the launch." Applying a variety of proven methodologies, I help businesses plan and execute their most exciting campaigns: launches. -- FRACTIONAL CMO -- Businesses under $30M in revenue need the growth strategy and leadership of an experienced CMO. Reactive companies wait until they are "big enough" to justify a full-time CMO. Proactive companies get bigger by hiring a fractional CMO. As a former head of marketing for nearly a decade, I bring a pragmatic leadership style + a wide breadth of knowledge across marketing disciplines: - Digital marketing - Demand generation - Brand development - Messaging and positioning - Content marketing - Account-based marketing - Marketing automation - Integrated marketing - Email marketing - Social media marketing - Event marketing - Search engine optimization (SEO) - Sales enablement - HubSpot-certified - SEMrush-certified - Product Launch Formula (PLF) - Master's degree in technical writing - Proficient in Adobe creative tools - Plannuh partner Have a marketing question or need help? Message me here on LinkedIn Call/text: 469.428.7504 Email: yasmin@resoundconsulting.com You'll reach me within 24 hours, guaranteed.