Willis Chan
California
Overview
• Marketing executive and digital storyteller with 16 years of experience leading matrixed, global teams in complex media agency organizations (WPP/Publicis). • Embedded leading marketing strategy for the most beloved and trusted brands in the world. • Built modular, agile organizations that have pivoted quickly and enabled innovation at every level, from entrepreneurial teams to seasoned enterprises. • Completed advanced forecasting and consulting projects that turned foresight into working infrastructure. • Oversaw client management, strategic planning, and directly managed over $2B+ in mar
About
• Marketing executive and digital storyteller with 16 years of experience leading matrixed, global teams in complex media agency organizations (WPP/Publicis). • Embedded leading marketing strategy for the most beloved and trusted brands in the world. • Built modular, agile organizations that have pivoted quickly and enabled innovation at every level, from entrepreneurial teams to seasoned enterprises. • Completed advanced forecasting and consulting projects that turned foresight into working infrastructure. • Oversaw client management, strategic planning, and directly managed over $2B+ in marketing media budgets that generated billions in client returns. Channels: • Search Engine Marketing SEM PPC • Social Media Marketing SMM • Social Influencer Marketing • Search Engine Optimization SEO • Shopping Feeds PMAX PLAS • Display Video Programmatic Skills: • Led agency paid media department, responsible for over 25 team members. • Planned and executed complex paid media programs. • Managed data strategy, large martech implementation projects, vendors, and COEs. • Proven track record of setting and delivering against measurable marketing metrics. • Budget management, department P&L, and project management skills. • Entrepreneurial thinker and capacity to adapt in critical conditions. • High threshold for independent decision-making based on resource performance and business goals. • Strong business development professional and interdepartmental partner. • Marketing Lecturer - NYU, The Start-Up Institute, New School University. Industry Experience: online retail, luxury retail, luxury fashion, beauty, DTC consumer retail, food, snacks, drinks, restaurants, automobile, luxury automobile, alcoholic beverage, outdoor, luxury jewelry, investment banking, funds, retail banking, credit cards, fintech, consulting, advisory, technology, SaaS, high tech, start-ups, pharmaceutical, OTC, health care, HCP, CPG and cloud computing. Keywords: Media Strategy, Growth Strategy, Mobile Advertising, Search Advertising, Social Advertising, Display Advertising, Online Media, Digital Media, Media Activation, Media Performance, Integrated Marketing, Growth, Search Marketing SEM, Head of Search, Search Engine Optimization SEO, Social Media Marketing SMM, Media Buying, Attribution, Econometrics, Forecasting, Data Analysis, Multi-Platform Reporting, Community Relationship Management, Customer Service, CRM, SQL, Excel, Retail, Branding, Sales, Public Relations PR, B2C, B2B, AI Integrated Workflows, Sales, Looker Data Studio, Tableau