Willetta DeYoung, CPPM
Minneapolis, Minnesota
Overview
I’ve spent 20+ years helping companies grow revenue, launch products at scale, and build brands that actually move the market. Now I do it fractionally — giving organizations executive marketing horsepower without the full-time price tag. Here’s what that’s looked like in practice: → Scaled a national rewards program from $5M to $16M in 18 months — 300% enrollment growth, customer engagement from 10% to 67%. → Launched 6 new products to 1,500+ franchise locations in 120 days — on time, on budget, with a 40% sales uplift. → Secured $1.7M in funding and expanded a branded global program from
About
I’ve spent 20+ years helping companies grow revenue, launch products at scale, and build brands that actually move the market. Now I do it fractionally — giving organizations executive marketing horsepower without the full-time price tag. Here’s what that’s looked like in practice: → Scaled a national rewards program from $5M to $16M in 18 months — 300% enrollment growth, customer engagement from 10% to 67%. → Launched 6 new products to 1,500+ franchise locations in 120 days — on time, on budget, with a 40% sales uplift. → Secured $1.7M in funding and expanded a branded global program from 1 U.S. location to 19 worldwide in under 5 months. → Founded and grew a textile brand to market leadership in 4 niches, then orchestrated a $750K acquisition. I’ve worked across healthcare (Amplifon/Miracle-Ear, UnitedHealth Group, Optum), technology, retail, and consumer brands — which means I bring cross-industry pattern recognition, not just one playbook. What I do best: ✓ Go-to-market strategy & product launch (regulated and non-regulated) ✓ Revenue growth through CRM, demand generation, and direct response ✓ Brand transformation and national campaign management ✓ Cross-functional team leadership and Agile GTM execution ✓ Franchise and multi-location network marketing (1,500+ locations) I’m actively available for fractional CMO engagements, advisory roles, and board seats. If you’re a founder, CEO, or PE-backed operator who needs senior marketing leadership that pays for itself — let’s talk. willetta.deyoung@gmail.com · trendfindermedia.com · (612) 377-9100