Will Gray
Lexington, Kentucky
Overview
I run marketing for B2B SaaS and hospitality brands as a fractional CMO. Not advising from the sidelines. Embedded inside the business, operating the machine. I built the Growth Operating System because I got tired of watching the same problems repeat at every company I touched: broken attribution, fantasy ICPs, agencies running without oversight, and CEOs making marketing decisions because nobody else would. The system runs in 5 phases: Diagnose, Architect, Build, Execute, Optimize. Campaigns live by Week 2. Full GTM audit in 30 days. Measurable pipeline impact by Month 2. I work with a ha
About
I run marketing for B2B SaaS and hospitality brands as a fractional CMO. Not advising from the sidelines. Embedded inside the business, operating the machine. I built the Growth Operating System because I got tired of watching the same problems repeat at every company I touched: broken attribution, fantasy ICPs, agencies running without oversight, and CEOs making marketing decisions because nobody else would. The system runs in 5 phases: Diagnose, Architect, Build, Execute, Optimize. Campaigns live by Week 2. Full GTM audit in 30 days. Measurable pipeline impact by Month 2. I work with a handful of clients at a time through Graystone Consulting, delivering CMO-level strategy and execution without the full-time overhead. Everything I build is designed to transfer. When you're ready to hire in-house, the systems, dashboards, and SOPs stay. I build to leave, not to create dependency. Based in Lexington, KY. Working remotely with clients nationwide. wgray@graystonellc.net | graystoneconsulting.co