Will Burns
South Hamilton, Massachusetts
Overview
Sign up for a live video consultation at https://intro.co/willburns Anyone who has worked with me knows that I love nothing more than either coming up with, or witnessing the birth of, a great marketing idea. Specifically, much of my Forbes writing celebrates the power of brand ideas and just how liberating one can be to a marketer. And my consulting work is all about uncovering that one truth, that one idea that gives everything a company does meaningful purpose. I channel the rest of my energy and experience into a unique and entrepreneurial endeavor--Ideasicle--where ideas are all we do.
About
Sign up for a live video consultation at https://intro.co/willburns Anyone who has worked with me knows that I love nothing more than either coming up with, or witnessing the birth of, a great marketing idea. Specifically, much of my Forbes writing celebrates the power of brand ideas and just how liberating one can be to a marketer. And my consulting work is all about uncovering that one truth, that one idea that gives everything a company does meaningful purpose. I channel the rest of my energy and experience into a unique and entrepreneurial endeavor--Ideasicle--where ideas are all we do. I have a virtual bullpen of 28 creative experts from my agencies past--Wieden, Goodby, Mullen, Arnold and others--who work virtually in teams of four coming up with ideas for our clients. Specialties: Marketing ideas, new business pitches, business insights, creative platform development, getting great work from creative teams, creative prospecting techniques, strategic development, innovation, etc. Bio: Over my career, I've criss-crossed the country experiencing the best agencies in the world (in my humble opinion). I've seen the magic of Goodby, the unabashed creativity and attitude of Wieden & Kennedy, the "mansion" of Mullen, the power of a startup like Boathouse and then applied all of that to the new business ventures of Arnold in Boston (e.g. wins like Volvo, Activision, Mobile ESPN, RadioShack, Vonage, Tyson, Fidelity, Progressive Insurance, Pearle Vision and Carnival Cruise Lines) for seven years and winning over $1 billion in new billings.