Wendy Manganaro
Hammonton, New Jersey
Overview
Innovative and performance-driven marketing executive with 15+ years of experience designing and executing growth strategies that deliver measurable ROI. As a Doctor of Business Administration (DBA) candidate in Marketing, I combine academic research with real-world expertise to develop scalable marketing ecosystems, enhance brand visibility, and drive revenue growth. I have led high-impact campaigns across healthcare, education, and franchise brands, developing data-informed strategies, strengthening market positioning, and aligning cross-functional teams to achieve ambitious goals. My work
About
Innovative and performance-driven marketing executive with 15+ years of experience designing and executing growth strategies that deliver measurable ROI. As a Doctor of Business Administration (DBA) candidate in Marketing, I combine academic research with real-world expertise to develop scalable marketing ecosystems, enhance brand visibility, and drive revenue growth. I have led high-impact campaigns across healthcare, education, and franchise brands, developing data-informed strategies, strengthening market positioning, and aligning cross-functional teams to achieve ambitious goals. My work encompasses strategic brand positioning, go-to-market planning, digital growth initiatives, and team leadership, all supported by advanced proficiency in platforms such as Google Ads, Sprout Social, Hootsuite, and Canva. Passionate about translating complex ideas into compelling narratives, I have deep expertise in making physician and healthcare information clear, concise, and engaging for diverse audiences. I'm equally skilled at unraveling underperforming marketing systems, correcting inefficiencies, and aligning initiatives with organizational objectives. In addition to my consulting work and search for a long-term VP/CMO role, I host Around the Spectrum, a podcast spotlighting conversations at the intersection of autism advocacy, clinical leadership, and family experience, and Wellness & Wealth, which has released over 100 episodes exploring self-care, resilience, and personal growth. Specialties: Strategic Marketing Leadership • Brand Positioning & Messaging • Go-to-Market Strategy • Digital Growth • Cross-Functional Team Leadership