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Wendy Coulter

Fractional CMO

Cary, North Carolina

Overview

As CEO of Hummingbird, a brand strategy agency founded in 1995, I am committed to providing clients insightful BIG IDEAS, intuitive innovation and inspired creative to help improve a business valuation at the time of merger, acquisition, or when seeking funding. My passion is to shift brand equity from the business owner to the business entity, which strengthens the company's promise, presence and profitability over time. Full bio at https://hummingbird-creative.com/leadership/ Hummingbird Creative Group helps marketing and business leaders grow their brand valuations by defining their overa

About

As CEO of Hummingbird, a brand strategy agency founded in 1995, I am committed to providing clients insightful BIG IDEAS, intuitive innovation and inspired creative to help improve a business valuation at the time of merger, acquisition, or when seeking funding. My passion is to shift brand equity from the business owner to the business entity, which strengthens the company's promise, presence and profitability over time. Full bio at https://hummingbird-creative.com/leadership/ Hummingbird Creative Group helps marketing and business leaders grow their brand valuations by defining their overall brand strategy, developing sustainable branding and marketing campaigns, and implementing sales enablement programs so their brands TAKE FLIGHT and soar. We fly forwards, backwards, upside down, and sideways for our clients, creating enduring and meaningful interactions with their brands that helps their brand equity grow over time. Hummingbird has been honored with: Davey Awards, Marcom Awards, Healthcare Advertising Awards, a MOMBA award, Mature Media Awards, an RBMA Quest Award, MAME Raleigh Awards, American Corporate Identity Awards, Triangle ADDY Awards, and international Summit Awards. The company was also honored with the NAWBO-Greater Raleigh Corporate Sponsor of the Year Award in 2013-2014, SBCA Best of Business Award in 2009 and the Raleigh Chamber of Commerce Pinnacle Award in the Small Business Category in 2008, as well as named by the Cary Chamber of Commerce as Small Business of the Year in 2007, Employer of the Year in 2001 and a Successful Achievement Award in 1999. I also have a passion to advocate for women in business, and I am an active real estate investor. I can be reached at 919-854-9100 ext. 301 or by email to wendy@hummingbird-creative.com. Awards: Woman to KNOW in North Carolina 2025 Women of Western Wake 2025 NC Women Business Owners Hall of Fame 2020 Inductee Enterprising Women of the Year 2020 Award winner NAWBO- Greater Raleigh Mary Diener Spirit Award 2019-2020, Woman Business Owner of the Year 2015-2016 Top 50 Entrepreneur by Business Leader Magazine in 2010 Impact Women Business Owners Award by Business Leader Magazine in 2008 Woman Extraordinaire and Movers & Shakers by Business Leader Magazine in 2007 Triangle Business Journal’s prestigious Women in Business Award in 2005 Current Service: Past Chair - Cary Chamber of Commerce Founder/Chair NC Women Business Owners Hall of Fame Past-President NAWBO Greater Raleigh Past-President/ Nominations Committee Chair of North Carolina Executive Roundtable

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Location

Cary, North Carolina

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