Wajma Basharyar
New York, New York
Overview
My 20+ year career journey resides at the convergence of culture, commerce, and community. As a strategic seer, I shape brand identity and launch products and experiences that shift consumer behavior through an unlocking of universal truths. At the heart is an emphasis on storytelling and connecting with consumers in how to redefine culture, how to build brands that we can’t live without, and how to influence and drive impact transcending worlds for the greater good. I’m an experienced Brand Marketing & Communications leader with a love for building global brands by developing and executing
About
My 20+ year career journey resides at the convergence of culture, commerce, and community. As a strategic seer, I shape brand identity and launch products and experiences that shift consumer behavior through an unlocking of universal truths. At the heart is an emphasis on storytelling and connecting with consumers in how to redefine culture, how to build brands that we can’t live without, and how to influence and drive impact transcending worlds for the greater good. I’m an experienced Brand Marketing & Communications leader with a love for building global brands by developing and executing insights-driven brand strategy, integrated marketing, and communications aimed at growing and engaging the community of consumers across the marketing funnel to build affinity and engagement. Moving at the speed of culture, I’ve built coveted and cult-followed consumer brands (Facebook, UGG, Clinique, Origins, Swarovski, CoverGirl, Max Factor, Nivea, Eucerin, Aquafor, ABSOLUT, etc.) through strategies and frameworks that drive influence and alignment with matrixed stakeholders in both marketing-led and product-first Fortune 500 organizations, creative agencies, and startups across Consumer Tech, CPG, Beauty, and Luxury. As a results-oriented player-coach, I’ve developed, executed, and shipped compelling global + local campaigns, launched new markets, and led digital transformation that drove engagement, increased awareness, and ultimately, boosted sales YoY. My intention is to contribute to and add value in an impactful way that drives the business with empathy and strategic thought leadership. I would love to learn more, help, and discuss relevant opportunities – let’s connect! [Specialties: Brand Management; Global Communications & PR; Global Consumer Integrated Marketing; Consumer Engagement; Go-to-Market (GTM); Media Planning & Execution; Cause-Marketing; Content Creation; Digital Marketing & Social Media; Influencers & Creators; Partnerships & Collaborations; IRL Experiences, Events & Activations; Change Management; Segmentation & Positioning; Retail Strategy, including DTC / D2C; Growth / Performance; Cross-Functional & Agency Partnerships]