Vlad Georgitsa
New York, New York
Overview
I founded two businesses that address the core challenge facing post-PMF companies: how to architect a competitive advantage that sustains. BURN248 partners with Series A-C startups at strategic inflection points. We work on five types of change: complete repositioning when companies outgrow their original strategy, category redefinition when markets commoditize, future positioning for emerging opportunities, growth stage transitions that require new systems, and market expansion into new geographies or segments. Our approach differs from traditional consulting in one respect: we don't separ
About
I founded two businesses that address the core challenge facing post-PMF companies: how to architect a competitive advantage that sustains. BURN248 partners with Series A-C startups at strategic inflection points. We work on five types of change: complete repositioning when companies outgrow their original strategy, category redefinition when markets commoditize, future positioning for emerging opportunities, growth stage transitions that require new systems, and market expansion into new geographies or segments. Our approach differs from traditional consulting in one respect: we don't separate strategy from execution. Integration reduces lag, and in fast-moving markets, lag determines outcomes. Programs run 9+ months and include both strategic design and operational delivery. Conversional.io builds content infrastructure for B2B companies where buying decisions hinge on trust. We architect content systems around key executives, not corporate channels, because in complex sales, people buy from people. Our methodology focuses on material worth forwarding, not impressions. The output moves pipeline. Prior to founding both companies, I led strategic marketing at Mediahead and Isobar, working with LG, UNICEF, Mastercard, Nestlé, IFC, and PepsiCo. I've consulted over 150 businesses on growth strategy, positioning, and go-to-market execution. I also currently advise Mediahead (Forbes Next 250). The common principle: most companies optimize within existing constraints. I work with founders who want to redefine them. If you're scaling past product-market fit and the strategy that got you here won't get you there, let's talk.