Viviana M. Rueda
Nashville, Tennessee
Overview
I am a strategic and results-driven marketing leader passionate about transforming vision into execution, aligning marketing with business objectives, and building high-performing teams. Throughout my career, I have led marketing organizations through growth, change, and transformation—leveraging data-driven insights, go-to-market strategies, and brand positioning to drive measurable business impact. With expertise spanning B2B, B2C, and B2B2C models, I have successfully led marketing strategies that increase revenue, optimize customer acquisition, and enhance brand reputation. My approach is
About
I am a strategic and results-driven marketing leader passionate about transforming vision into execution, aligning marketing with business objectives, and building high-performing teams. Throughout my career, I have led marketing organizations through growth, change, and transformation—leveraging data-driven insights, go-to-market strategies, and brand positioning to drive measurable business impact. With expertise spanning B2B, B2C, and B2B2C models, I have successfully led marketing strategies that increase revenue, optimize customer acquisition, and enhance brand reputation. My approach is rooted in cross-functional collaboration, strategic storytelling, and executional excellence, ensuring that marketing functions as a true growth driver. As a leader, I create an environment where people stretch beyond what they thought possible - developing and mentoring teams to deliver at the highest level while fostering a culture of innovation, accountability, and shared success. I thrive at the intersection of strategy and execution, helping organizations scale, evolve, and stay ahead in competitive markets.