Vikram Sarma
Chicago, Illinois
Overview
✦ I Create 'What's Next' for Brands & Businesses ✦ Highly experienced marketing leader with 20+ years driving brand growth, product & marketing innovation, and P&L ownership across global CPG and PE-backed healthcare companies. Recognized with 3 Ogilvy Awards and the Gartner Digital Genius Award for excellence in brand-building and digital strategy. Former Senior Director overseeing a $2B Clorox portfolio, with deep expertise in brand development, digital marketing, and consumer insight. Proven track record of using data to unlock growth, transform go-to-market models, and launch high-impact
About
✦ I Create 'What's Next' for Brands & Businesses ✦ Highly experienced marketing leader with 20+ years driving brand growth, product & marketing innovation, and P&L ownership across global CPG and PE-backed healthcare companies. Recognized with 3 Ogilvy Awards and the Gartner Digital Genius Award for excellence in brand-building and digital strategy. Former Senior Director overseeing a $2B Clorox portfolio, with deep expertise in brand development, digital marketing, and consumer insight. Proven track record of using data to unlock growth, transform go-to-market models, and launch high-impact initiatives that deliver measurable ROI. ________ Career Wins include: ✦ Transformed Clorox brand to modern, consumer-centric image and pivoted marketing mix to digital focus, growing household penetration and boosting marketing ROI. ✦ Led product innovation at $2B Clorox Cleaning Division raising portfolio sales via product innovation launching the ‘Clorox Scentiva’ sub-brand. Developed and launched Bounty Basic at P&G, generating >$100M. ✦ Increased brand sales by 48% overall for Revitive pain care products by redefining brand and creating new, consumer marketing model that improved CVR by 70% and Amazon sales by 57%. ✦ Built exemplary e-commerce performance launching a DTC skincare brand that achieved top 20% CVR, built Sonrava Health’s DTC for dental products and expanded Clorox brands on e-commerce platforms to generate significant growth.