Vicki Apodaca, MBA
Albuquerque, New Mexico
Overview
A previous supervisor once called me a unicorn - "highly analytical yet very creative at the same time." I have been a founding member of several tech startups (StellarFi, Joust, and Soply), and have also been through two exits (Joust acquired by ZenBusiness, Starship HSA acquired by Optum). I'm currently building SendTurtle, a document intelligence platform with AI analytics. My passion is in go-to-market and marketing strategy. I implement data-driven thinking with product marketing vision to grow companies. This led to me to now advise and work fractionally across Pre-Seed and Seed-stage
About
A previous supervisor once called me a unicorn - "highly analytical yet very creative at the same time." I have been a founding member of several tech startups (StellarFi, Joust, and Soply), and have also been through two exits (Joust acquired by ZenBusiness, Starship HSA acquired by Optum). I'm currently building SendTurtle, a document intelligence platform with AI analytics. My passion is in go-to-market and marketing strategy. I implement data-driven thinking with product marketing vision to grow companies. This led to me to now advise and work fractionally across Pre-Seed and Seed-stage tech companies, utilizing my learnings from my previous experiences to amplify their products. I'm a changemaker, mental health advocate, Chapter Director & Co-Founder of Techqueria New Mexico and NM Tech Talks (a collaborative of tech groups in NM), love my puppies Gizmo and Moony, and am passionate about helping underserved communities. I'm always looking to connect and get to know others in digital marketing, startups, and tech. If you would like to have a chat, feel free to message or email me directly.