Vera Fischer, MA
Austin, Texas
Overview
I work with manufacturing and B2B companies that have outgrown tactical marketing, but aren’t ready (or willing) to gamble on a full-time CMO. I step in as a Fractional CMO, embedding senior-level marketing leadership where it’s missing—not adding more activity. Most teams don’t have a marketing problem. They have a systems problem. Marketing isn’t tied to revenue. Priorities change weekly. Agencies execute, but no one owns the strategy. That’s the gap I fill. I help CEOs and operators: • Align marketing with revenue, sales, and operations • Build repeatable systems instead of one-off cam
About
I work with manufacturing and B2B companies that have outgrown tactical marketing, but aren’t ready (or willing) to gamble on a full-time CMO. I step in as a Fractional CMO, embedding senior-level marketing leadership where it’s missing—not adding more activity. Most teams don’t have a marketing problem. They have a systems problem. Marketing isn’t tied to revenue. Priorities change weekly. Agencies execute, but no one owns the strategy. That’s the gap I fill. I help CEOs and operators: • Align marketing with revenue, sales, and operations • Build repeatable systems instead of one-off campaigns • Make confident decisions about budgets, teams, and priorities • Replace guesswork with clear direction and measurable outcomes My work spans manufacturing, B2B SaaS, and operationally complex businesses. I don’t chase trends, hacks, or virality. I build marketing leadership that holds up under pressure. If your marketing feels busy but not useful, you’re not behind; you’re just missing the right structure.