Vanessa LeFebvre
New York, New York
Overview
CEO | Board Director | Strategic Consultant | Retail Transformation Expert I help ambitious brands reach their full potential through strategic leadership, operational excellence, and authentic brand building. Core Strengths: • CEO/President Leadership: Scaled Adidas NAM to $6B; drove Champion through $1.2B strategic exit • Brand Building: Repositioned brands from mass to premium; increased brand awareness 79%→84% • P&L Mastery: Delivered 10x returns while managing profitability across complex portfolios • Omnichannel Excellence: Built integrated strategies across 500+ stores, DTC, wholes
About
CEO | Board Director | Strategic Consultant | Retail Transformation Expert I help ambitious brands reach their full potential through strategic leadership, operational excellence, and authentic brand building. Core Strengths: • CEO/President Leadership: Scaled Adidas NAM to $6B; drove Champion through $1.2B strategic exit • Brand Building: Repositioned brands from mass to premium; increased brand awareness 79%→84% • P&L Mastery: Delivered 10x returns while managing profitability across complex portfolios • Omnichannel Excellence: Built integrated strategies across 500+ stores, DTC, wholesale, licensing • Global Operations: Managed 7K+ employees across North America, EMEA, APAC • Board Capability: Section 16 officer experience; governance, investor relations, strategic M&A What Sets Me Apart:I’m both operator and strategist—equally comfortable speaking with boards about strategic alternatives as I am diving into P&L improvement and team execution. I thrive in high-complexity environments where brand vision and financial discipline must coexist. How I Can Help You: • Full-Time CEO/President: Scale your brand and drive sustainable growth • Board Director Role: Bring retail, commercial, and strategic expertise to your board • Fractional/Advisory Consulting: Help FOunder or PE-backed companies optimize commercial strategy, improve margins, evaluate M&A opportunities • Interim Leadership: Provide continuity and strategic direction during transitions Board & Advisory: Splitit (ASX:SPT) | Souls4Souls | Runway of Dreams | DataIris.io (AI retail analytics) My Philosophy: Confront the difficult things fast and first. Success comes from connecting strategy to execution, inspiring high-performing teams, and growing with intentionality and accountability. I’m interested in conversations about: CEO opportunities | Board director positions | Strategic consulting for transformation initiatives | Fractional leadership roles | M&A advisory