Vanessa Allee-Yeh
Chicago, Illinois
Overview
I build high-performing marketing teams at growth-stage companies in tech and consumer services. Problems I Solve: ► Scaling marketing operations without losing agility: I transform marketing functions by implementing AI-enabled workflows and maturing capabilities across performance marketing, creative operations, and analytics to accelerate efficient growth while maintaining brand integrity. ► Driving profitable customer acquisition in competitive markets: My team 3.5x-ed revenue at Figo by diversifying from a single-channel focus to full-funnel strategies across Meta, TikTok, programmati
About
I build high-performing marketing teams at growth-stage companies in tech and consumer services. Problems I Solve: ► Scaling marketing operations without losing agility: I transform marketing functions by implementing AI-enabled workflows and maturing capabilities across performance marketing, creative operations, and analytics to accelerate efficient growth while maintaining brand integrity. ► Driving profitable customer acquisition in competitive markets: My team 3.5x-ed revenue at Figo by diversifying from a single-channel focus to full-funnel strategies across Meta, TikTok, programmatic, and strategic partnerships. At IPG, we outpaced industry growth by 26-30% YOY. ► Leading brands and teams through change: I've led multiple companies through acquisition integrations - orchestrating rebrands, unifying go-to-market strategies across portfolio brands, and maintaining growth momentum during major organizational transitions. My approach blends data-driven performance marketing with brand storytelling, always in close partnership with operations, technology, and other areas of the business to uncover growth opportunities. My teams have clarity on our goals, context on the business, and an ownership mentality that helps us move quickly in a dynamic market. I’m currently exploring marketing executive opportunities with venture-backed or growth-stage companies, as well as strategic consulting engagements for marketing transformation projects.