TUAN TU
Saint Johns, Florida
Overview
Most beauty brands don't have a product problem. They have a marketing problem. For over 20 years I have led marketing for some of the most recognized beauty brands in the world — Revlon, CoverGirl, Paula's Choice, Coty, and P&G — across skincare, haircare, makeup, fragrance, and wellness. I have managed brand portfolios with revenues between $50M and $500M, launched products into Sephora, Ulta, Walmart, Walgreens, CVS, and Target, expanded brands into international markets, and built omnichannel growth engines across DTC, Amazon, retail, and wholesale. Whether you are a founder building you
About
Most beauty brands don't have a product problem. They have a marketing problem. For over 20 years I have led marketing for some of the most recognized beauty brands in the world — Revlon, CoverGirl, Paula's Choice, Coty, and P&G — across skincare, haircare, makeup, fragrance, and wellness. I have managed brand portfolios with revenues between $50M and $500M, launched products into Sephora, Ulta, Walmart, Walgreens, CVS, and Target, expanded brands into international markets, and built omnichannel growth engines across DTC, Amazon, retail, and wholesale. Whether you are a founder building your first real marketing infrastructure, a CEO brought in to turn a brand around, or a private equity team that just acquired a beauty asset and needs enterprise-level marketing leadership fast — that gap is exactly where I work. The work I am most proud of is turning around a legacy haircare brand that had stopped growing — rebuilding its positioning, overhauling its product line, transforming its social media presence, and opening new channels — and then growing it double digits for seven consecutive years. That is the kind of impact I bring to every engagement. As a Fractional CMO I give beauty brands access to enterprise-level marketing leadership without the cost or commitment of a full-time hire. I embed directly into your business, diagnose what is holding growth back, build the strategy, and execute alongside your team. I work across the full spectrum of beauty brand situations: — Indie founders building their first real marketing infrastructure — Growth-stage brands ready to scale into new channels or new markets — Mid-size and established brands that are stuck and need a strategic reset — PE-backed beauty companies that need proven marketing leadership during acquisition, growth, or exit phases — CEOs and leadership teams who need a fractional CMO to drive results without a full-time hire Current availability: Fractional CMO retainers, project-based engagements, and advisory roles across the US and Canada. If your brand is ready to grow and you need a marketing leader who has done it at the highest level in beauty — let's talk.