Tracy Lessin
San Francisco, California
Overview
As a marketing executive, I help high-growth and established companies unlock growth by aligning brand and performance marketing. As CMO of Shift, I drove revenue from $125M to $675M, expanded from three markets to nine, increased awareness by 40% while decreasing CAC by 14%, and helped take the company public. Skilled at leading through change and turning data and insights into actionable marketing strategies that drive results across the full marketing funnel. My functional experience spans brand positioning, customer acquisition, integrated marketing, creative development, media planning,
About
As a marketing executive, I help high-growth and established companies unlock growth by aligning brand and performance marketing. As CMO of Shift, I drove revenue from $125M to $675M, expanded from three markets to nine, increased awareness by 40% while decreasing CAC by 14%, and helped take the company public. Skilled at leading through change and turning data and insights into actionable marketing strategies that drive results across the full marketing funnel. My functional experience spans brand positioning, customer acquisition, integrated marketing, creative development, media planning, and analytics. I also build AI automated workflows in my spare time, part curiosity, part keeping myself honest about what today’s marketing teams really should automate and streamline. I excel in cross-functional environments, working closely with executives, teams, and board members to align priorities, remove barriers to success, and move the business forward. I recruit and develop strong teams, supporting and challenging people to grow while fostering a direct, inclusive, and accountable culture.