Tracie Close
New Jersey
Overview
Tracie Close is a seasoned fractional executive with over 12 years of experience leading B2B marketing initiatives. As a Fractional Head of ABM, she specializes in building and optimizing lean marketing functions that deliver measurable business impact. She is adept at translating complex topics into compelling market-facing communications and driving full-funnel growth.
About
Tracie Close brings over a decade of hands-on leadership in B2B marketing, excelling as a Fractional Head of ABM and Fractional CMO across diverse sectors including legal services, fintech, SaaS, and relationship-driven markets. Her expertise lies in owning lean marketing functions from strategy to execution, encompassing brand development, content strategy, and the critical translation of complex topics into clear, compelling market communications that resonate with target audiences. Known for a results-oriented approach, Tracie is trusted by senior leadership to meticulously align marketing priorities with tangible business outcomes. She is a specialist in driving full-funnel growth, leveraging sophisticated demand generation, Account-Based Marketing (ABM), and lifecycle programs to achieve measurable impact and propel organizational objectives. Her strategic yet hands-on involvement ensures efficient resource utilization and accelerated market penetration.