Tracey Kusinitz Altman
Wilmington, North Carolina
Overview
Expert at Igniting Brands and Fans Driven lover of brands and consumers with a passion for creativity and willingness to challenge the status quo; Meeting and exceeding financial metrics YOY through planning, insights and collabration; Created award-winning, industry-leading Wholly Guacamole brand from inception Believer in the power of well done PR; Drove over $100M in new product revenue through re-alignment of priorities from insights Full range tools deployed for coordinated and maximum ROI marketing returns: all digital tools, advertising, public/media relations, regulatory relati
About
Expert at Igniting Brands and Fans Driven lover of brands and consumers with a passion for creativity and willingness to challenge the status quo; Meeting and exceeding financial metrics YOY through planning, insights and collabration; Created award-winning, industry-leading Wholly Guacamole brand from inception Believer in the power of well done PR; Drove over $100M in new product revenue through re-alignment of priorities from insights Full range tools deployed for coordinated and maximum ROI marketing returns: all digital tools, advertising, public/media relations, regulatory relationships and more Developed unique and strategic partnerships that grew brand awareness and revenue by double digits Deep experience in leveraging unique consumer insights to develop successful marketing, digital marketing and sales strategies that increase revenue and profitability. An accomplished coalition builder who reaches across multiple teams to impact results #marketing #cpg # brandmanagement #naturalproducts #vicepresident #innovation