Tony Harkey
Laguna Niguel, California
Overview
I drive customer acquisition and revenue growth within cost-efficient metrics. Big Wins: • Grew Online Trading Academy from 1 to 50 locations and $220M in network revenue • Increased OTA lead volume 2-fold and sales by 40% with aggressive offer testing • Improved event attendance/show rates by 23% with market-specific geo-mapping • Delivered 3 million new customers in less than 4 years at E*TRADE • Developed partnerships with airline and hotel brands resulting in 30% of lead volume • Negotiated partnerships with low customer acquisition cost for EquityMultiple • Built automotive customer dat
About
I drive customer acquisition and revenue growth within cost-efficient metrics. Big Wins: • Grew Online Trading Academy from 1 to 50 locations and $220M in network revenue • Increased OTA lead volume 2-fold and sales by 40% with aggressive offer testing • Improved event attendance/show rates by 23% with market-specific geo-mapping • Delivered 3 million new customers in less than 4 years at E*TRADE • Developed partnerships with airline and hotel brands resulting in 30% of lead volume • Negotiated partnerships with low customer acquisition cost for EquityMultiple • Built automotive customer database and lease retention program (with 70% conversion) I uncover insights and deliver straight answers about where to invest in the growth of your business. I build marketing plans informed by customer insights, assemble on-demands teams, execute multi-channel campaigns, and develop content marketing and partnerships. Contact: tonyharkeycmo@gmail.com www.calendly.com/tonyharkeycmo (949) 697-0337