Toni Lyn Davis
Boulder, Colorado
Overview
I build and scale commercialization systems for nutraceutical and clinical wellness brands, specializing in practitioner (HCP) channels, distributor expansion, dual-channel revenue strategy, and acquisition readiness. Across Biocidin Botanicals, Metabolic Maintenance, and EcoNugenics, I have led national sales builds, double-digit growth cycles, modernization initiatives, and market expansion efforts that directly contributed to valuation lift and successful acquisition outcomes. My work spans: • national sales team architecture • practitioner education commercialization • U.S. and intern
About
I build and scale commercialization systems for nutraceutical and clinical wellness brands, specializing in practitioner (HCP) channels, distributor expansion, dual-channel revenue strategy, and acquisition readiness. Across Biocidin Botanicals, Metabolic Maintenance, and EcoNugenics, I have led national sales builds, double-digit growth cycles, modernization initiatives, and market expansion efforts that directly contributed to valuation lift and successful acquisition outcomes. My work spans: • national sales team architecture • practitioner education commercialization • U.S. and international distributor expansion • dual-channel (practitioner + consumer) revenue growth • budget stewardship up to $5M-$30M • modernization of brand, digital, and market presentation • onboarding, recruiting, and training of first-line sales organizations I partner closely with founders and executive teams to: • reestablish commercial discipline • differentiate practitioner vs consumer pathways • stabilize reorder velocity • strengthen distributor contribution • accelerate expansion into clinically aligned markets The result is a consistent pattern: predictable revenue, clearer commercial identity, stronger valuation, and organizational readiness for transition — whether scaling, capitalizing, or exiting. Specialization Practitioner (HCP) Channel Commercialization | Distributor Expansion | National Sales Team Build | Acquisition Readiness | Dual-Channel Strategy | Nutraceutical Scaling | Revenue Modernization | Digital Commercial Integration