Tom Treanor
Burlingame, California
Overview
B2B SaaS Pipeline Growth Engine ► Content Strategy Builder ► Search Engine Optimizer ► Full Stack Marketing Leader ► AI fluent ► Data driven ► Collaborative ► Calm under pressure ► Differentiation vs. following ► Creativity over copying ► Tight budget management ► Passionate about mentoring I’m hands on and technical. I’m a fast worker and quick study. I translate complex technologies into simple messages. I’m a team player who is fiercely focused on results. I can deliver with a small team or as the leader of a larger organization. PROCESS: I run a full-stack marketing process that adapts a
About
B2B SaaS Pipeline Growth Engine ► Content Strategy Builder ► Search Engine Optimizer ► Full Stack Marketing Leader ► AI fluent ► Data driven ► Collaborative ► Calm under pressure ► Differentiation vs. following ► Creativity over copying ► Tight budget management ► Passionate about mentoring I’m hands on and technical. I’m a fast worker and quick study. I translate complex technologies into simple messages. I’m a team player who is fiercely focused on results. I can deliver with a small team or as the leader of a larger organization. PROCESS: I run a full-stack marketing process that adapts as companies grow—dialing up or down different channels based on their stage and situation. My focus is on differentiation, industry visibility, and hyper-targeted actions. Essential pillars to stay relevant in today's market and to drive demo requests, trials and POCs include: 1) Differentiated and clear messaging 2) Unique content that wins with ICPs and elevates the company's presence within the industry 3) A deliberate and data-driven approach to SEO and LLM optimization (AEO) to be easily discoverable online by the right people 4) Targeted, cost-effective spend on the right channels and campaigns EXPERIENCE: ● Took Treasure Data to $100M+ over four years by opening up the US and EMEA markets while competing against Salesforce, Adobe and 100+ other companies pushing into the CDP space. Built an enterprise GTM motion and helped Treasure Data became a regular in the selection set for Enterprise buying committees. ● Quadrupled inbound demo requests and turbo-charged pipeline for Snipp Interactive, while keeping budgets flat, through strategic content, SEO and PPC, and by targeting key events. ● Built a small but mighty team that helped Wrike grow to eventual acquisition via industry-leading marketing, content and SEO. ● As a product strategist, developed the “killer app” and a suite of other marketing & SEO products for an Amazon subsidiary, driving 2.8x revenue and 9.4x CLTV growth. ● A background in management consulting (Booz Allen, PwC Consulting) and working for (and learning how to work with) large enterprises like HP and Sony Electronics. EDUCATION: ● Wharton MBA (with a dual degree MA in International Studies via UPenn and the Lauder Institute) ● Economics from UCLA ● A lifelong learner always learning about the next thing