Tom Maloney
Los Angeles, California
Overview
Most revenue problems are not strategy problems. They are clarity problems. I have spent 25 years walking into companies where revenue is stalled, scattered, or simply not meeting expectations. My job is to figure out what is actually wrong. Not what sounds wrong in a board deck. What is actually happening in the pipeline, the forecast, the team dynamics, and the buyer relationships. Then I fix it with the people who are already there. Every growth-stage company can now generate a sales framework, an account plan, or a forecast model in minutes. Most of those documents are sitting unus
About
Most revenue problems are not strategy problems. They are clarity problems. I have spent 25 years walking into companies where revenue is stalled, scattered, or simply not meeting expectations. My job is to figure out what is actually wrong. Not what sounds wrong in a board deck. What is actually happening in the pipeline, the forecast, the team dynamics, and the buyer relationships. Then I fix it with the people who are already there. Every growth-stage company can now generate a sales framework, an account plan, or a forecast model in minutes. Most of those documents are sitting unused. The bottleneck was never the playbook. It was always the clarity and the accountability behind it. Through Revelance, Inc. I embed as a fractional or interim CRO, typically two to three days per week, and do the work that actually changes outcomes. Where I focus: – Commercial diagnosis: finding what is actually broken when everyone has a different theory – Executive alignment: getting founders and teams pointed at the same problem – Pipeline truth: building a forecast that reflects reality, not optimism – Behavior change: coaching leaders and teams through the shifts that create real traction – High-stakes execution: deal strategy and negotiation on the opportunities that matter most Earlier in my career, I helped take ARCO from number 13 to number 1 in the nation's largest fuel market by diagnosing what the market actually needed, changing retailer behavior, and executing a commercial transformation at scale. That same instinct underpins everything I do today. AI can produce the answer. It cannot get a resistant team to act on it. It cannot carry the consequences when the forecast is wrong. It cannot be fired. If you are not sure what is actually wrong with your revenue motion, that is exactly where I start. Reach me at tom@revelanceinc.com · 661.713.8928 · revelanceinc.com