Tom Lassandro
Oyster Bay, New York
Overview
Multi-disciplined Marketing leader helping B2B companies drive demand, accelerate growth, and enable Marketing & Sales teams. Vast experience in creating and executing B2B go-to-market, demand generation, and integrated marketing strategies---thought leadership, positioning, promotion, and performance---for start-ups, mid-level and Fortune 500 organizations. Strengths include business, leadership, and technical skills that build collaborative relationships and increase brand awareness, ability to drive revenue and profits, and Marketing credibility. Specialties: Research & Analysis, Data Mana
About
Multi-disciplined Marketing leader helping B2B companies drive demand, accelerate growth, and enable Marketing & Sales teams. Vast experience in creating and executing B2B go-to-market, demand generation, and integrated marketing strategies---thought leadership, positioning, promotion, and performance---for start-ups, mid-level and Fortune 500 organizations. Strengths include business, leadership, and technical skills that build collaborative relationships and increase brand awareness, ability to drive revenue and profits, and Marketing credibility. Specialties: Research & Analysis, Data Management, Product Strategy, Market Planning, Program Development, Channel Management, Sales Enablement, On-line/Off-line Communications, Content Marketing, Public Relations, Demand Generation, Account-based Marketing, Marketing Operations, Demand Diagnostician, AI Enthusiast & Realist