Todd LaBeau
Madison, Wisconsin
Overview
I have 15+ years of experience leading marketing, product marketing, and go-to-market efforts for technology companies across enterprise SaaS, AI-driven platforms, and digital products & solutions. I’ve held senior leadership roles in both consulting and in-house environments, working closely with product, sales, solutions, customer teams, and executive leadership. Much of my work sits between building and adoption. I help teams translate complex technology, increasingly AI-driven, into something the business can actually use. That means shaping how products and solutions are positioned, how
About
I have 15+ years of experience leading marketing, product marketing, and go-to-market efforts for technology companies across enterprise SaaS, AI-driven platforms, and digital products & solutions. I’ve held senior leadership roles in both consulting and in-house environments, working closely with product, sales, solutions, customer teams, and executive leadership. Much of my work sits between building and adoption. I help teams translate complex technology, increasingly AI-driven, into something the business can actually use. That means shaping how products and solutions are positioned, how teams sell them, and how customers experience value after launch. Selected results: • Member of an executive leadership team and board that scaled and sold an HR technology company at an industry-leading multiple • Built sales enablement materials and training that supported enterprise pursuits and contributed to a 50% increase in marketing-sourced pipeline • Increased customer and prospect engagement by 150% through lifecycle-driven programs • Contributed to 2x year-over-year sales growth and 30% year-over-year enterprise growth • Reduced cost per customer acquisition by 10x and delivered a 5% lift in market share in a direct-to-consumer segment I welcome networking and idea sharing with people working on AI, go-to-market strategy, and marketing execution in complex buying environments.