Todd Allard
Minneapolis, Minnesota
Overview
Four-time CMO who’s helped everything from scrappy startups to established companies rethink how they show up in the world — and why customers should care. I don't chase trends or bury strategy in jargon. I listen, ask the right questions, and turn messy goals into focused, doable plans that drive real business results. I’ve led marketing in industries as different as specialty retail, education, fintech, and tech services — each time bringing sharp positioning, clear messaging, and a deep respect for what makes customers tick. Sometimes that means rebuilding a brand from the ground up. Other
About
Four-time CMO who’s helped everything from scrappy startups to established companies rethink how they show up in the world — and why customers should care. I don't chase trends or bury strategy in jargon. I listen, ask the right questions, and turn messy goals into focused, doable plans that drive real business results. I’ve led marketing in industries as different as specialty retail, education, fintech, and tech services — each time bringing sharp positioning, clear messaging, and a deep respect for what makes customers tick. Sometimes that means rebuilding a brand from the ground up. Other times, it’s launching a new program that quietly pulls in millions in new revenue. Either way, I’m hands-on, fast-moving, and always thinking about what works in the real world. As a fractional CMO, I plug into leadership teams like a strategic co-pilot — helping define where marketing should go, how to get there, and what to measure along the way. I build teams that are curious, capable, and confident — and I believe great marketing starts with listening more than talking. I'm here to help good companies grow in smart, sustainable, and sometimes surprising ways. KEY BRANDS EXPERIENCE: Atomic Data, Prizeout FinTech, Vigilanz Medical Systems, Best Buy, Geek Squad, Magnolia Home Theater, Advance Auto Parts, CarQuest, LL Flooring/Lumber Liquidators, Northern Tool & Equipment, Altierus Career Colleges/Everest Colleges, Nordstrom, United Airlines, NestlePurina, Dowbrands, General Mills, Wrigley, and SC Johnson