Toby Skinner
San Francisco, California
Overview
Growth marketing executive who's built revenue engines for 20+ startups over 20 years. My competitive advantage: combining deep pattern recognition with AI-powered execution to deliver both immediate results and sustainable growth. Two decades working with founders taught me which growth levers actually matter. AI tools like Claude let me execute at 10x speed—compressing testing cycles from months to weeks, automating analysis, and functioning as strategist/analyst/designer/copy writer simultaneously. Experience tells me what to test; AI lets me test it faster than anyone else. Performance H
About
Growth marketing executive who's built revenue engines for 20+ startups over 20 years. My competitive advantage: combining deep pattern recognition with AI-powered execution to deliver both immediate results and sustainable growth. Two decades working with founders taught me which growth levers actually matter. AI tools like Claude let me execute at 10x speed—compressing testing cycles from months to weeks, automating analysis, and functioning as strategist/analyst/designer/copy writer simultaneously. Experience tells me what to test; AI lets me test it faster than anyone else. Performance Highlights: - The Darkroom Society: 3x revenue growth in under 3 months using AI-accelerated creative testing - HoneyBook: Scaled from $200K to $2M+ monthly spend while maintaining 18-month CAC payback; contributed to 8x ARR growth and $2.4B valuation - Pinger: Launched Sideline from scratch—1M+ downloads in 3 months, reached top 20 in App Store - A3 Ventures: Built 4 distinct growth engines including AAA's smart home brand - Consulting: Advised 20+ startups including HoneyBook, ShopChat (acquired by Viber), Instasize, Booksy, Shippo, Nubila Full-Stack Capabilities: Fluent in PLG, sales-led/ABM, and hybrid GTM models. I've managed multi-million dollar budgets across Meta, Google, YouTube, TikTok, CTV, and programmatic while building high-velocity experimentation frameworks. My background blends performance marketing, product marketing, brand storytelling, CRO, analytics, and lifecycle automation. I balance demand generation (brand, content, community) with demand capture (paid acquisition, conversion optimization, retention systems). Deep expertise in LTV modeling, funnel diagnostics, and creative testing. What Drives Me: Early-stage environments where I can build from scratch with founder-level ownership. High-velocity teams that value experimentation and innovation over process and politics. Building something category-defining? Let's connect.