Tobes Kelly
San Francisco, California
Overview
About me: Sleeves rolled up. Metrics-focused and performance-driven Operator to purpose-driven organizations. Track record of delivering bold strategic vision, partnership innovation and social impact. Passionate connector of people and culture. And, behavioral economics nut. - Write and publish a weekly Substack that deeply explores tech + data + media frameworks that I built, tested and deployed while sitting in the pilots seat at one of the world’s largest nonprofits. - Innovation: Stood up new platforms, products and processes, across international markets. Thoughtful adopter of new tech
About
About me: Sleeves rolled up. Metrics-focused and performance-driven Operator to purpose-driven organizations. Track record of delivering bold strategic vision, partnership innovation and social impact. Passionate connector of people and culture. And, behavioral economics nut. - Write and publish a weekly Substack that deeply explores tech + data + media frameworks that I built, tested and deployed while sitting in the pilots seat at one of the world’s largest nonprofits. - Innovation: Stood up new platforms, products and processes, across international markets. Thoughtful adopter of new technologies that drive performance. - Growth: Continuously testing and refining in support of different markets, audiences, customer experience and revenue growth - with a track record of improving spend efficiency and retention. - Data: Enjoys turning data and insights into unfair advantages, balancing the art and science of defining differentiated positioning, messaging and creative strategies. Additional skills: - Leading, hiring, motivating and retaining diverse, high performing teams and agencies. - Program and change management at a strategic level. - Building brand differentiation and evangelizing new markets.