Tinne T.
New York, New York
Overview
I’m a marketing leader focused on helping B2B fintech, AI, and enterprise software companies earn trust, sharpen market position, and drive growth in complex buying environments. Over the past 15+ years, I’ve built and scaled marketing across institutional finance, payments, digital assets, cybersecurity, logistics, and enterprise technology, often at inflection points such as category creation, repositioning, North America expansion, PE transition, and growth-stage scale. My work has spanned VC- and PE-backed companies from Series A to D and beyond, with close partnerships across CEOs, CROs,
About
I’m a marketing leader focused on helping B2B fintech, AI, and enterprise software companies earn trust, sharpen market position, and drive growth in complex buying environments. Over the past 15+ years, I’ve built and scaled marketing across institutional finance, payments, digital assets, cybersecurity, logistics, and enterprise technology, often at inflection points such as category creation, repositioning, North America expansion, PE transition, and growth-stage scale. My work has spanned VC- and PE-backed companies from Series A to D and beyond, with close partnerships across CEOs, CROs, boards, and commercial teams. My focus sits at the intersection of growth, narrative, and go-to-market. I’m at my best when the challenge is not just generating demand, but clarifying the story, creating distinction in crowded markets, aligning marketing with sales and product, and building a commercial engine that is both credible and measurable. Recent and career highlights include: • Grew marketing-sourced ARR from 0% to 30% in six months • Improved MQL-to-opportunity conversion from 0.2% to 22% in nine months • Helped scale companies from roughly $10M to $800M in revenue • Built narratives that outperformed incumbents such as Bloomberg and innovators such as Uber • Supported GTM modernization through RevOps discipline, attribution, and AI-native workflows across content, enablement, and campaign execution I bring particular depth in institutional and regulated markets, with experience marketing to both business and technical buyers across capital markets, asset management, payments, fintech infrastructure, and enterprise software. Areas of focus: GTM strategy, positioning and messaging, category creation, executive narrative, ABM, demand generation, product marketing, partner ecosystems, RevOps, and AI-enabled marketing operations.