Tiffany Wilburn
Dallas, Texas
Overview
With a Master’s in Applied Sociology & Marketing Research and a B.A. in Mass Comms, I uniquely blend human insight with commercial acumen to create brands that resonate, convert, and endure. BIO: With over two decades of global marketing leadership, Tiffany Wilburn isn’t just another name in the industry—she’s a force. Known for her fearless creativity and strategic brilliance, Tiffany has consistently transformed CPG & Hospitality brands and businesses. She leverages her expertise as a global business consultant and Fractional CMO/COO with deep expertise in Brand Marketing, Product Innovat
About
With a Master’s in Applied Sociology & Marketing Research and a B.A. in Mass Comms, I uniquely blend human insight with commercial acumen to create brands that resonate, convert, and endure. BIO: With over two decades of global marketing leadership, Tiffany Wilburn isn’t just another name in the industry—she’s a force. Known for her fearless creativity and strategic brilliance, Tiffany has consistently transformed CPG & Hospitality brands and businesses. She leverages her expertise as a global business consultant and Fractional CMO/COO with deep expertise in Brand Marketing, Product Innovation, Retail Merchandising and Consumer Insights. BUSINESS RESULTS: Drove a global spirits brand's 2-Year growth +11.5%, US Household Penetration +33%, and all-time high-volume market share +50 basis points lead over key competitors. Improved global innovation timeline by +23% vs 2PY, improved global innovation & renovation market execution by +16% vs 2PY, and reduced I&R idea-to-launch by -6% vs 2PY. Drove new-to-world brand topline sales from zero to $8.2 million dollars in less than one year. CORE COMPETENCIES: Storytelling Innovation White space opportunity analysis (market expansion) Brand, Product, and Retail strategy Budget control PROVEN TRACK RECORD OF: Leading and executing programs aligned with corporate business and commercial objectives Enhancing brand consideration Increasing consumer engagement EXECUTIVE EXPERIENCE IN: Board and franchise marketing advisory council governance Private equity CEO reporting structure and partnership Data-driven strategic planning Team development Stakeholder management PERSONALITY TRAITS: Enneagram Type 8 (wing 7) and an INTJ on the Myers Briggs scale: Capricorn energy all-day (translation: ambitious, disciplined, and grounded) Self-confident Assertive Driven to achieve goals Internally motivated Composed under pressure Highly adaptable High strategic and imaginative problem-solving skills