Thomas Williams
Zionsville, Indiana
Overview
Results-driven direct marketing executive with 20+ years experience developing strategic marketing programs for higher ed institutions, CPG manufacturers, retailers, and financial services firms. Successful team builder who consistently delivers on time and under budget. Thorough understanding of brand management, direct and digital marketing, customer relationship management and loyalty marketing best practices. Experience managing the complexities associated with marketing and selling through multi-tier distribution networks. Effectively developed and managed departments and cross-functio
About
Results-driven direct marketing executive with 20+ years experience developing strategic marketing programs for higher ed institutions, CPG manufacturers, retailers, and financial services firms. Successful team builder who consistently delivers on time and under budget. Thorough understanding of brand management, direct and digital marketing, customer relationship management and loyalty marketing best practices. Experience managing the complexities associated with marketing and selling through multi-tier distribution networks. Effectively developed and managed departments and cross-functional teams in matrix environments to achieve company and stakeholder objectives. Specialties: • Digital Marketing & Media • CRM • Loyalty Marketing • Product & Portfolio Management • Data Driven Marketing Solutions • Brand Management and Positioning