Thomas M. Shin
California
Overview
Chief Growth Officer | Digital Marketing & Revenue Leader | 30+ Years Driving Growth I've spent three decades at the forefront of digital transformation, helping brands—from Fortune 100 giants to disruptive startups—unlock exponential growth through strategic marketing, product innovation, and revenue optimization. TRACK RECORD OF IMPACT Built Meta's foundational mobile advertising strategy that became a multi-billion dollar business Pioneered Yahoo!'s early display advertising approach during the dawn of digital marketing Scaled 40+ DTC brands on Meta from startup to successful exits (inclu
About
Chief Growth Officer | Digital Marketing & Revenue Leader | 30+ Years Driving Growth I've spent three decades at the forefront of digital transformation, helping brands—from Fortune 100 giants to disruptive startups—unlock exponential growth through strategic marketing, product innovation, and revenue optimization. TRACK RECORD OF IMPACT Built Meta's foundational mobile advertising strategy that became a multi-billion dollar business Pioneered Yahoo!'s early display advertising approach during the dawn of digital marketing Scaled 40+ DTC brands on Meta from startup to successful exits (including Stitch Fix IPO, Chewy acquisition) Led teams that generated billions in revenue across ecommerce, fintech, and consumer brands - who run the company today. CORE EXPERTISE Growth Leadership: Chief Growth Officer and CMO roles building performance marketing engines across CTV, Meta, TikTok, Pinterest, SEM/SEO, mobile, and integrated campaigns Product Innovation: Developed breakthrough ad products and formats that became industry standards—from News Feed mobile ads to programmatic advertising solutions Revenue Strategy: Built and scaled sales organizations across diverse verticals: eCommerce, DTC, retail, travel, financial services, technology, CPG, automotive, and gaming CURRENT FOCUS As Chief Growth Officer at Elfster (40M+ users globally), I'm driving the next phase of growth for the world's #1 gift exchange platform, strengthening social bonds through acts of generosity.