Theresa (Terri) Marcroft
Boise, Idaho
Overview
NON PROFIT WORK: Since 2009 I've advocated for open adoption - it can be a beautiful, healthy option for women facing unplanned pregnancy. Many want to choose life but aren't ready/willing/able to parent. Less than 1% those will choose to make an adoption plan. See unplannedgood.org/ Last year my team founded a new initiative to increase that 1%: The Third Option is rolling out this effort nationally. See thethirdoption.org/ TECH MARKETING: Career CMO for B2B SaaS companies. Effective marketing can get you on the 'Path to Revenue'. Grow revenues, win customers and gain market share w
About
NON PROFIT WORK: Since 2009 I've advocated for open adoption - it can be a beautiful, healthy option for women facing unplanned pregnancy. Many want to choose life but aren't ready/willing/able to parent. Less than 1% those will choose to make an adoption plan. See unplannedgood.org/ Last year my team founded a new initiative to increase that 1%: The Third Option is rolling out this effort nationally. See thethirdoption.org/ TECH MARKETING: Career CMO for B2B SaaS companies. Effective marketing can get you on the 'Path to Revenue'. Grow revenues, win customers and gain market share with smart marketing strategy, clear compelling messaging, and a consistent focus on the customer. I've led the transformation of many young companies from engineering-focused to customer-focused. Results: Twelve successful 'exits' incl three successful IPOs (BLZE, ACRU, SSTI), five companies happily acquired, and four still privately held and thriving. I work with companies that solve important problems through technology solutions and set each of my clients on a high-growth path. I'm a good candidate for Board positions in tech companies that need to add marketing expertise to their Boards ( ... and really, who doesn't?) More at market-savvy.com/