Terra L. Fletcher
Green Bay, Wisconsin
Overview
I’m a Fractional CMO and Brand Strategist with 18 years of experience running my own marketing firm. For the past six years, I’ve focused on helping manufacturers and B2B companies navigate rebrands, mergers, and acquisitions. Earlier in my career, I worked with a variety of industries, but I found my calling in manufacturing: guiding teams through transitions, simplifying complex challenges, and building strategies that align with how they actually operate. Today, I partner with leadership teams to clarify messaging, strengthen brand reputation, and ensure every marketing decision drives me
About
I’m a Fractional CMO and Brand Strategist with 18 years of experience running my own marketing firm. For the past six years, I’ve focused on helping manufacturers and B2B companies navigate rebrands, mergers, and acquisitions. Earlier in my career, I worked with a variety of industries, but I found my calling in manufacturing: guiding teams through transitions, simplifying complex challenges, and building strategies that align with how they actually operate. Today, I partner with leadership teams to clarify messaging, strengthen brand reputation, and ensure every marketing decision drives measurable impact. My approach combines strategy, structure, and a deep understanding of what makes manufacturing businesses thrive. I’ve spoken at over 300 conferences and events nationwide, sharing actionable frameworks that help organizations communicate effectively,and lead with confidence. I’m also the author of Flex Your Marketing: Scalable Strategies for Freelancers, Fractionals, and Small Businesses. If your organization is preparing for a rebrand, merger, or growth phase, and you need a marketing partner who speaks your language, I’d love to connect.