Teresa Kulupka
Dallas, Texas
Overview
You're running a service business. Marketing is on your list, but it's never fully under control. Maybe you're paying for a website, running some ads, posting on social when you remember. But you can't tell what's actually bringing in customers. And you don't have time to figure it out. That's where I come in. I'm Teresa. I'm a Fractional CMO with 20+ years of marketing experience across corporate, agency, and now small business. I work with service business owners and GMs who need senior marketing leadership without the full-time hire. I work with you if: You're spending
About
You're running a service business. Marketing is on your list, but it's never fully under control. Maybe you're paying for a website, running some ads, posting on social when you remember. But you can't tell what's actually bringing in customers. And you don't have time to figure it out. That's where I come in. I'm Teresa. I'm a Fractional CMO with 20+ years of marketing experience across corporate, agency, and now small business. I work with service business owners and GMs who need senior marketing leadership without the full-time hire. I work with you if: You're spending money on marketing but can't tell what's working Your website gets traffic but isn't turning visitors into calls or leads You have vendors or a junior staffer handling execution, but no one is driving the strategy You've tried SEO, ads, or social and got inconsistent results You're growing and need a real marketing plan, not just tactics What I do: I audit your current marketing across your website, SEO, paid channels, and analytics. I find the gaps. Then I build a clear strategy and tell your team or vendors exactly what to do and in what order. You get a senior marketing brain in your corner, without adding a $120K salary to your overhead. My background: I've worked as COO, Head of Digital Marketing, and AVP of Digital Marketing. I've built and led marketing strategy for companies across home services, professional services, and local B2B. I know how to read the numbers, find the problems, and fix them. How we work together: Most clients start with a Marketing Clarity Audit. We look at where you are, what's working, what's not, and what to do next. From there, many clients continue on a monthly retainer for ongoing strategy and direction. Ready to stop guessing? Send me a message or visit marchitectgroup.com to learn more.