Teresa DeJohn
Cleveland, Ohio
Overview
B2B companies, especially startups, face unique challenges in building brands and driving growth—challenges that traditional marketing often can't solve. Yet, finding marcom experts who excel in technical and trade industries is tough, and in-house resources are often limited. That’s where I come in. With 15+ years of proven marcom expertise, I provide a comprehensive, end-to-end solution that turns ideas into successful brands, even on tight budgets. From strategy to execution, I deliver high-impact results across industries like chemicals, manufacturing, biotech, industrial, agriculture, mi
About
B2B companies, especially startups, face unique challenges in building brands and driving growth—challenges that traditional marketing often can't solve. Yet, finding marcom experts who excel in technical and trade industries is tough, and in-house resources are often limited. That’s where I come in. With 15+ years of proven marcom expertise, I provide a comprehensive, end-to-end solution that turns ideas into successful brands, even on tight budgets. From strategy to execution, I deliver high-impact results across industries like chemicals, manufacturing, biotech, industrial, agriculture, mining, oil & gas, and food & beverage. My strategic, low-cost approach, driven by powerful media relations, ensures scalable growth without the need for additional outsourcing. ----------------------------------------------------------- AREAS OF EXPERTISE: • Automation & Technology Integration: marketing automations; CRM integration; AI & data solutions; cross-platform optimization • Corporate & Team Leadership: project management; team leadership & training; vendor & agency management; SOP development; budget & financial oversight; contract negotiations; fundraising & due diligence • Content & Creative Development: content strategy; copywriting; sales collateral; creative direction; multimedia production • Data Analytics & Performance: marketing analytics; ROI tracking; cross-channel integration • Digital Marketing & E-commerce: digital strategy; SEM & SEO; email & social media marketing; e-commerce; paid media; affiliate marketing; website design & UX • Marketing Strategy & Brand Development: strategic planning; market research; brand positioning; campaign development; audience targeting; global expansion; core messaging; collateral creation; legal & compliance • Product Launch & Commercialization: product development; go-to-market strategy; product positioning; promotional campaigns; customer insights; lead generation & conversion; sales enablement • Public Relations & Communications: media relations; corporate & investor communications; brand messaging; event planning; crisis management