Taryn Pacheco
Massachusetts
Overview
Passionate and results-oriented marketer with 17 years of experience identifying opportunities to drive growth. My approach is to find and develop strategies that deliver on both business objectives and solve a customer need or pain point simultaneously. I enjoy building marketing programs, but especially enjoy building and cultivating amazing teams (given my degree in Education). I have a strong entrepreneurial attitude and pride myself on my ability to forge relationships and influence change inside and outside the business. Specialties: brand strategy, customer journey mapping, marketin
About
Passionate and results-oriented marketer with 17 years of experience identifying opportunities to drive growth. My approach is to find and develop strategies that deliver on both business objectives and solve a customer need or pain point simultaneously. I enjoy building marketing programs, but especially enjoy building and cultivating amazing teams (given my degree in Education). I have a strong entrepreneurial attitude and pride myself on my ability to forge relationships and influence change inside and outside the business. Specialties: brand strategy, customer journey mapping, marketing analytics, direct marketing, direct response, lead generation, demand generation, conversion, SEO, loyalty programs, CRM, database marketing, customer segmentation, channel management, online and offline marketing, email marketing/ lifecycle/nurture, direct mail, website marketing, project management, retention marketing, acquisition marketing, marketing communications. EDUCATION: Masters of Science, Leadership & Organizational Change at Regis College / Bachelor of Arts in History and Secondary Education. PROFESSIONAL GOALS: 1. Explore upward mobility in the areas of strategic planning & business development. 2. Constantly test/ invest in innovation - new direct response marketing programs, technology & data, social media, and web development 3. Develop research to better understand my company's market, current trends, customer insights and future opportunities Always open to discussing opportunities in marketing and e-commerce.