Tanya Vaughan
Boise, Idaho
Overview
I'm a growth-focused marketing executive with experience spanning Fortune 10 tech companies, high-growth ecommerce brands, and entrepreneurial ventures. My expertise includes ecommerce, Amazon and marketplaces, digital and traditional marketing, business leadership, and process optimization. I started my career in finance at Micron and Amresco before pioneering global SEO and SEM strategies at Hewlett-Packard and leading multi-million dollar digital campaigns at Symantec. As VP of Marketing at Bodybuilding.com, I helped double revenue to $400M, scaling marketing operations and driving major o
About
I'm a growth-focused marketing executive with experience spanning Fortune 10 tech companies, high-growth ecommerce brands, and entrepreneurial ventures. My expertise includes ecommerce, Amazon and marketplaces, digital and traditional marketing, business leadership, and process optimization. I started my career in finance at Micron and Amresco before pioneering global SEO and SEM strategies at Hewlett-Packard and leading multi-million dollar digital campaigns at Symantec. As VP of Marketing at Bodybuilding.com, I helped double revenue to $400M, scaling marketing operations and driving major organic growth. I've also acquired, scaled, and exited ecommerce businesses, and co-founded Ink Spa, a thriving brick-and-mortar brand. My leadership roles include VP of Ecommerce, Marketing & Sales at Plant Therapy, Chief Digital Officer at DaviesMoore, and contract CEO for Onfolio Holdings. Today, I help businesses integrate AI into their marketing and operations, continuing a career built on driving growth, innovation, and transformation across tech, ecommerce, SaaS, and retail sectors. I've also spoken at industry events including Search Engine Strategies, PubCon, and eTail.