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TJ

Tammy Jones

Fractional CMO

Charlotte, North Carolina

Overview

With over 20 years leading marketing transformation across healthcare and global consumer brands, I bring a balance of strategic vision, digital innovation, and human-centered leadership. I’ve built my career driving measurable growth for organizations like Johnson & Johnson, Philips, Covidien, Blue Cross NC, and Novant Health—leading large-scale brand repositioning, data-driven modernization, and multi-channel engagement strategies that align marketing with enterprise performance. My expertise spans brand strategy, digital transformation, and growth marketing—translating insights into action

About

With over 20 years leading marketing transformation across healthcare and global consumer brands, I bring a balance of strategic vision, digital innovation, and human-centered leadership. I’ve built my career driving measurable growth for organizations like Johnson & Johnson, Philips, Covidien, Blue Cross NC, and Novant Health—leading large-scale brand repositioning, data-driven modernization, and multi-channel engagement strategies that align marketing with enterprise performance. My expertise spans brand strategy, digital transformation, and growth marketing—translating insights into action that builds trust, drives acquisition, and fuels loyalty. I’m known for leading cross-functional teams through complexity, integrating technology and creativity to deliver measurable business and brand outcomes. I’m energized by opportunities to help brands grow with purpose and shape the next era of marketing and business transformation.

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Location

Charlotte, North Carolina

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