Sy Kraft
Los Angeles, California
Overview
I untie knots. Cultural strategy lead and brand/project growth expert. Building, scaling, and repositioning consumer, luxury, wellness, hospitality, and technology brands. Let's steal share, shake it up, be memorable, and win.I work with brands at inflection points where positioning, growth infrastructure, and execution speed determine the next valuation tier. Core focus areas include GTM strategy, brand positioning and architecture, culture perception studies, product marketing, omnichannel creative ideation and execution, influencer systems, digital transformation, and AI-enabled marketing
About
I untie knots. Cultural strategy lead and brand/project growth expert. Building, scaling, and repositioning consumer, luxury, wellness, hospitality, and technology brands. Let's steal share, shake it up, be memorable, and win.I work with brands at inflection points where positioning, growth infrastructure, and execution speed determine the next valuation tier. Core focus areas include GTM strategy, brand positioning and architecture, culture perception studies, product marketing, omnichannel creative ideation and execution, influencer systems, digital transformation, and AI-enabled marketing operations. Founder of Fantastic Brands, where I partner with founders and executive teams to design and execute revenue-driven GTM systems that connect brand with business. Fractional CMO engagements when needed.Former agency executive at Publicis, Grey, Leo Burnett, and VITRO with direct P&L ownership and board-level leadership experience. Track record includes: • $12M revenue lift at Playa Resorts serving as CMO in the Yucatan region of Mexico • 35% YoY growth for adidas Golf• 2–3× revenue growth across multiple DTC and wellness brands • Repositioning for global AI cybersecurity firm Darktrace before sale to Thoma Bravo for $5.3B