Sunny Stafford
New York City, New York
Overview
Most consumer brands don’t struggle because of product. They struggle because product, merchandising, and go-to-market execution fall out of alignment with the customer. Teams create more and more: more product, more campaigns, more channels. Without clear product-to-market direction, the customer experience becomes fragmented. Growth slows. Brand relevance fades. The business loses momentum. This is where I focus my work. I help consumer brands align product, merchandising, and go-to-market strategy, ensuring collections, storytelling, and customer engagement operate as a cohesive system t
About
Most consumer brands don’t struggle because of product. They struggle because product, merchandising, and go-to-market execution fall out of alignment with the customer. Teams create more and more: more product, more campaigns, more channels. Without clear product-to-market direction, the customer experience becomes fragmented. Growth slows. Brand relevance fades. The business loses momentum. This is where I focus my work. I help consumer brands align product, merchandising, and go-to-market strategy, ensuring collections, storytelling, and customer engagement operate as a cohesive system that drives demand, strengthens brand relevance, and supports growth. Most recently, as VP Brand & Creative at Venus Fashion, I led brand and integrated go-to-market modernization for a $250M heritage fashion business ahead of its successful acquisition. I established cohesive brand direction, modernized customer engagement, and helped transition the organization from catalog-centric marketing to a digital-first ecosystem. Previously, at 1-800-Flowers, I helped modernize brand and go-to-market strategy across a 14-brand consumer portfolio, bringing cohesion to fragmented brands, strengthening customer engagement, and establishing scalable brand and creative systems across ecommerce and digital channels. At Victoria’s Secret, I led global campaign and go-to-market initiatives across a $7B omnichannel business. I partnered closely with merchandising and product leadership to shape seasonal launches, align product focus with brand strategy, and drive customer engagement at enterprise scale. A core part of my role throughout my career has been partnering closely with product design and merchandising teams, bringing clarity and direction to how collections are positioned, presented, and experienced. I help translate product into demand so customers do not just see product. They understand why it matters. I’ve worked across DTC, portfolio, and enterprise consumer brands ranging from $250M to $7B, helping organizations modernize, reposition, and scale through stronger product-to-market and go-to-market alignment. I’m especially drawn to companies navigating moments of transition, including modernization, repositioning, accelerated growth, or preparation for their next stage of scale.