Sue Wollan Fan
San Francisco, California
Overview
CRO for boutique wineries - focused on growing awareness and scaling revenue through effective digital marketing, DTC, and club engagement and retention strategies. Accenture-trained management consultant with growth experience ranging from large enterprise companies to startups and social ventures. Specialities include go-to-market strategies, launching product innovation, capability building, change management, and customer-centric operations across tech, consumer, and social sectors. Led growth program worth $500 million annual increase in EBITDA, international and US based market launche
About
CRO for boutique wineries - focused on growing awareness and scaling revenue through effective digital marketing, DTC, and club engagement and retention strategies. Accenture-trained management consultant with growth experience ranging from large enterprise companies to startups and social ventures. Specialities include go-to-market strategies, launching product innovation, capability building, change management, and customer-centric operations across tech, consumer, and social sectors. Led growth program worth $500 million annual increase in EBITDA, international and US based market launches, and early-stage ventures. Scrappy entrepreneur able to work successfully with founding teams of 10-12 members, up to leading an 80-member corporate function.