Steve Thomas
New York City, New York
Overview
I am a 5-time former retail and franchise brand CMO, now dedicated to bringing other marketers ways to make their work more efficient through streamlined processes and cost savings resulting from the services I deliver as a Fractional CMO or Consultant with The Thomas Group Consulting LLC. I am also an entrepreneur and small business founder, owning a hyper local food distribution company called New Haven Direct Connect. I am an expert brand builder, driving organizational change for growth, including brand transformation, turnaround, expansion, start-up, new market penetration, competitive r
About
I am a 5-time former retail and franchise brand CMO, now dedicated to bringing other marketers ways to make their work more efficient through streamlined processes and cost savings resulting from the services I deliver as a Fractional CMO or Consultant with The Thomas Group Consulting LLC. I am also an entrepreneur and small business founder, owning a hyper local food distribution company called New Haven Direct Connect. I am an expert brand builder, driving organizational change for growth, including brand transformation, turnaround, expansion, start-up, new market penetration, competitive response. I am passionate about and deeply experienced in franchise industry, however I have experience in the Food Service and Home Services categories. I have held senior roles in client, agency and supplier side organizations with B to C, B to B and B to B to C focuses. An effective, collaborative leader, I excel at identifying and assembling pieces of strategic puzzles to create marketing programs that differentiate from competitors and drive sales as well as leading in decentralized systems like franchises. Key Achievements: BRAND MARKETING AND e-COMMERCE: Bringing Edible Arrangements from an unknown brand to a major gift category player, growing from $191M in revenue to $525M and 700 units to 1300. Grew e-Commerce sales from $90M to $275M during this same period. BUSINESS DEVELOPMENT, PARTNERSHIPS AND PRODUCT LAUNCH: I leverage relationships with key partners to benefit our businesses strategically. This includes ancillary brand development utilizing technology, product innovation, menu development, consumer research, co-branding, retail to food service crossover, earned media enhancements and promotional activity. I also generated unprecedented levels of digital and retail traffic for GFG, Edible Arrangements and Subway. Other Skills: - ERP/CRM structure and implementations utilizing Oracle NetSuite, Salesforce's Sales Cloud, Marketing Cloud, Ad Studio, CPQ and Community services - Business Intelligence utilizing Tableau, Improvado and MS Azure - Top down and bottom up marketing strategies - Entertainment, Sports and Brand Licensing - Renewable Energy and Emerging Categories - Marketing within regulated industries, working with FDA, FTC, CARU, COPPA guidelines - Team Building and Mentoring - Board member - Business to Business Marketing - Reputation Management and Employment Branding Email: ssthomas118@gmail.com Phone: 203 430 5286 #readytowork #opentowork