Steve Pockross
Denver, Colorado
Overview
I'm a turnaround, figure-it-out, and make-it-happen exec-for-hire for SaaS/Services hybrid companies, now targeting CCO / CGO / Managing Director, North America roles at $10M–$100M SaaS/Services hybrid companies — the stage where channel strategy, AI integration, human messaging, and revenue architecture define the outcome. I build and scale revenue engines, from being the first salesperson in the room to running the full commercial operation. At Verblio, I was the commercial architect from $2M to $12M ARR — personally driving enterprise sales, defining ICP, and building the go-to-market st
About
I'm a turnaround, figure-it-out, and make-it-happen exec-for-hire for SaaS/Services hybrid companies, now targeting CCO / CGO / Managing Director, North America roles at $10M–$100M SaaS/Services hybrid companies — the stage where channel strategy, AI integration, human messaging, and revenue architecture define the outcome. I build and scale revenue engines, from being the first salesperson in the room to running the full commercial operation. At Verblio, I was the commercial architect from $2M to $12M ARR — personally driving enterprise sales, defining ICP, and building the go-to-market strategy before hiring and leading the full commercial team through a cutting edge AI platform rebuild and PE exit. At LiveOps, I built a partnership division from scratch to $35M/year — over 50% of total company profit, launched and ran three additional enterprise business units, and was part of a management team that scaled the company from early stage to $150M+. Since 2024, I've been running Practical Pivots, a fractional CGO consultancy. I ignite growth for companies at critical revenue inflection points: a sales plateau, a changing market, or a business model that needs to evolve faster than it is. I've worked with 10+ growth-stage companies on commercial transformation — pivoting a Web3 loyalty platform into a financial services partnership strategy (and serving as interim President to execute it), helping a data analytics company define its first real ICP, rebranding a growth equity firm and serving as operating partner to evaluate acquisition opportunities, and coaching multiple founders through the gap between product traction and commercial repeatability. While I enjoy consulting, I'm an operator at heart, and I'm ready to go deep with one company again. What I bring: Revenue architecture. Design and own the full commercial system — not just one piece of it. Enterprise sales. Business Development. Partnerships. Strategy - ICP, messaging, pricing, channels, sales motion. And leading highly effective teams. First-salesperson instinct. I've personally closed at every stage. I know what works in the field, not just on a slide. AI-era GTM. Lived the urgency of AI disruption from inside a company it was transforming. Know how to rebuild a commercial motion around AI while keeping the human factors that still drive outcomes. Stage expertise. Strongest at $10M–$100M — where GTM needs to evolve from founder-led to scalable and defensible. Deep experience in enterprise SaaS, B2B services, fintech, BPO, and marketplace businesses. Pattern recognition across verticals.