Steve Kazan
California
Overview
Start-up CEO, CMO/GM for client companies; spokesperson, speaker, lecturer, presenter, social media messenger. Client attainment and management. Provide strategy, programs and plans for client strategy, messaging, marketing, including lead generation, events, branding and other CMO tasks. Help build partner eco-systems. Assist clients in fundraising and building their organizations. ------------------ In prior roles, built shareholder wealth by creating alliance & channel strategies & programs in fast-growing environments. Recruit & manage effective global teams. Still well connected in th
About
Start-up CEO, CMO/GM for client companies; spokesperson, speaker, lecturer, presenter, social media messenger. Client attainment and management. Provide strategy, programs and plans for client strategy, messaging, marketing, including lead generation, events, branding and other CMO tasks. Help build partner eco-systems. Assist clients in fundraising and building their organizations. ------------------ In prior roles, built shareholder wealth by creating alliance & channel strategies & programs in fast-growing environments. Recruit & manage effective global teams. Still well connected in these areas. Background summary Grew long term revenue streams by: - Creating aligned channel strategies & programs, white-label solutions - Hiring effective sales & channel professionals - Aligning field sales & partner teams to create effective account strategies - Creating new technical & business solutions to get into new markets - Running high-ROI channel marketing programs - Finding ways to shorten sales cycles & increase average deal size Created strategic channels, including: - Global system integrators (GSI's) - Reseller channels to cover global geo's - Partner alliances & communities - ISV partner programs & integrations - Global partners, VARs, integrators and distributors - Managed services - Vertical channels (Govt, Healthcare, SLED, Telco, Media, etc.) - Business development relationships & solutions Led marketing activities: - Ran lead generation and inside sales - Created promotions with strong ROI - Built partner enablement; training and certifications - Provided public relations with media & analysts - Managed field marketing teams Experienced in technical areas: - IT Solutions & services, Devops, SaaS applications, Cyber security, Cloud, AI/ML, Data Center, IoT, Enterprise Software, VOIP, Telecom, etc.