Steve Gehlen
Portland, Oregon
Overview
Innovative executive focused on Marketing and eCommerce, with 25+ years of management and Digital Transformation experience at companies such as Nike, Icebreaker Clothing, Pendleton, Hollywood Entertainment Corporation (dba Hollywood Video), Coastal Farm & Ranch, Wilco, Brandlive, Digimarc, HealthSparq (a Cambia Health Solutions company) and Oregon Health & Science University (OHSU). Primary driver of Digital Marketing and/or eCommerce, or all Marketing, at the time for each of these companies. Marketing experience includes driving B2C traffic to eCommerce websites and physical stores using a
About
Innovative executive focused on Marketing and eCommerce, with 25+ years of management and Digital Transformation experience at companies such as Nike, Icebreaker Clothing, Pendleton, Hollywood Entertainment Corporation (dba Hollywood Video), Coastal Farm & Ranch, Wilco, Brandlive, Digimarc, HealthSparq (a Cambia Health Solutions company) and Oregon Health & Science University (OHSU). Primary driver of Digital Marketing and/or eCommerce, or all Marketing, at the time for each of these companies. Marketing experience includes driving B2C traffic to eCommerce websites and physical stores using a variety of digital and traditional marketing channels. Digital channels I have managed include email, SEM, SEO, digital display ads, social, affiliate, and SMS. I have implemented and managed a Customer Data Platform and a loyalty program. B2B experience includes brand management, demand/lead generation, product marketing, and building/managing brands. A big focus is marketing operational efficiency. eCommerce experience includes P&L responsibility, managing global online stores and eCommerce platforms, digital merchandising, directing web presence redesigns, re-platforming, and managing customer service & fulfillment. Sample results: Drove Coastal Farm & Ranch eCommerce revenue to double-digit year-over-year (YoY) growth for 4 years, Icebreaker eCommerce revenue growth of over 40% per year for 3 years in a row. Founder or co-founder of three non-profit organizations: Internet Strategy Forum, Keeping the Arts, and Oregon Creative Industries. Produced several successful business conferences to raise funds for various organizations, including the Portland Creative Conference (Cre8con). With a lifelong passion for and experience in creativity and technology, Steve excels at the intersection of business, communications, and digital. EXPERIENCE: Marketing strategy and execution (B2B and B2C) Digital Marketing strategy and execution eCommerce strategy and execution Artificial Intelligence for marketing Leadership and team building Branding Event production & marketing Process & Workflow improvement Marketing technology & automation Consumer Data Platforms / CRM Email marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social marketing B2B Demand/Lead generation Content marketing Trade show marketing Amazon catalog management Agency management Shopify Salesforce Commerce Cloud Salesforce Marketing Cloud Salesforce Sales Cloud Optimizely Digital Experience Platform Adobe Marketo Engage Jira customization Act-On Bluecore Attentive